선우 · Peptide skincare
Dr. Sunwoo
Skincare, written in peptides.
Short chains of amino acids, compounded fresh in small batches, with every sequence printed on the label.
The formulas
Three formulas. Every letter on the label.
Each one is named the way a chemist would name it: the lead peptide, then the number of peptides in the bottle.
The sequence
A peptide is a short sentence, written in amino acids.
Every letter in our mark is one of them. G for glycine, H for histidine, K for lysine. We print the whole sequence on every bottle, so you can read exactly what goes on your skin.
- G·H·K·Cucopper tripeptide-1Copper 3 · Penta 5
- Pal·G·H·Kpalmitoyl tripeptide-1Copper 3 · Hexa 4 · Penta 5
- Pal·G·Q·P·Rpalmitoyl tetrapeptide-7Copper 3 · Hexa 4 · Penta 5
- Pal·K·T·T·K·Spalmitoyl pentapeptide-4Penta 5
- Ac·E·E·M·Q·R·R·NH₂acetyl hexapeptide-8Hexa 4
- Pal·K·V·Kpalmitoyl tripeptide-5Hexa 4 · Penta 5
GglycineHhistidineKlysineQglutaminePprolineRarginineTthreonineSserineEglutamic acidMmethionineVvaline
The name
Named for 鮮. Fresh, bright.
Sunwoo (선우) is one of the few Korean family names with two syllables. In hanja it is written 鮮于, and its first character, 鮮, means fresh and bright.
We took that as the brief. Formulas made fresh, in small batches, for skin that looks it.
The method
The method
Compounded fresh
Small batches, each bottle dated by hand. The name means fresh, and we hold it to that.
Every letter on the label
The peptide, its sequence, its strength and the batch. Printed on the bottle, never in a footnote.
Short formulas
Every ingredient has a job. If it has no job, it is not in the bottle.
Batch 001
The first batch is small.
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One email at launch. Nothing else.